Also drawing from personal experience, Browndages has developed a line of more whimsical bandages for kids. The couple noticed that their three children—now ages 5, 8, and 10—were very interested in wearing colorful bandages that had princesses and superheroes on them. “But none of those images that we’d purchase looked like them,” Intisar says. Secondly, “they couldn’t really grow up to be a princess.” As an alternative, the Clemson girl classy sassy and a bit smart assy vintage shirt and I love this Mahdis had the UK-based artist Princess Karibo draw images in the likeness of their own children, illustrating them as aspiring veterinarians, chefs, astronauts, ballerinas, and more. “We wanted to show them what they could actually attain,” Intisar says. After seeing themselves depicted in this way, their oldest and youngest daughters expressed interest in the culinary arts and veterinarian field, respectively. “It’s amazing to see how that representation can expand a child’s mind. They start to believe, ‘I can do this too’,” Intisar says.
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Entrepreneurship runs through Intisar’s family. “My father had always been my biggest inspiration when it came to owning my own business,” she says. Growing up, she’d watched him manage the Clemson girl classy sassy and a bit smart assy vintage shirt and I love this responsibilities of owning Talib’s Clothing and Shoe Store, in Columbus. The Mahdis currently work full-time jobs while running Browndages—Intisar in IT Management, and Rashid in logistics.They’ve divided up their tasks accordingly: Intisar focuses on the customer service aspects of the job, answering emails, while Rashid focuses on fulfilling orders; sometimes enlisting the help of family friends. “We were lucky to have people in our lives help us bring our product to the market,” Intisar says, including Malik Salim, their friend who co-owns True Laundry Detergent. “It was really a group, family effort of everybody believing in us.”